About Us

S. Goutham Bothra & S. Mahaveer Bothra hail from a family dealing in diamonds for almost three decades now. Their extensive travel abroad, innovative ideas and attention to detail led to the establishment of WhiteFire Diamonds India Private Limited. WhiteFire Group Of Companies is based in Chennai and consists of Gee Beers Exports - the export unit and a diamond cutting factory. With close business international associations including associations in Belgium, the Diamond Empire was established. The Company manufactures diamond studded jewellery in Yellow Gold, White Gold, Rose Gold & Platinum. WhiteFire takes immense pleasure in introducing this profile, a small endeavour from our side to familiarise our patrons a little more about us. Through this profile, we wish to pass on information on what we do and also on Diamonds in general, which we believe would be useful to everyone.

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In-house production of jewellery is something that is not easy to achieve. It requires the highest level of skill along with multiple factors to successfully manufacture. We at Whitefire are proud to have set up our own in-house manufacturing facilities that produce jewellery that meet the highest standards of quality. This enables us to provide our products at very competitive prices.